A huge amount of Twitter followers might look nice on your resume, but it often means very little in terms of actual influence, says a new study.Researchers at the Max Planck Institute analyzed 1.7 billion tweets from 54 million Twitter users and discovered that true influence is determined by personal effort and actively engaging with your followers – you know, all that laborious social media stuff.
Read More: The Million Follower Fallacy: Bigger Doesn’t Mean Better On Twitter, Says Report [STUDY]
